Business and leisure travel have always blended well together, but the importance of this sector has only garnered recent attention. Imagine you are going to Wellington for a business trip, you attend your conference meeting on Thursday and instead of taking the flight back home next morning, you extend your stay till Monday to get a mini holiday in the Kiwi capital.

Bleisure travellers are those who seek more out of their business trips. They don’t mind spending good money on their leisure activities as the major elements of their stay are already paid for, such as tickets and accommodation. This is an emerging market segment that will take more prominence in the coming years.

How do I attract this market?

Tour and activity operators around the world are tapping into this growing sector. Here are a few ways of attracting these travellers to your activity business:

• Having a mobile responsive website

Bleisure travellers are the tech-savvy lot and are always on the go. The majority of travellers are relying on real time information from their mobile devices. In fact, search engines like Google are ruling out websites that are not mobile-friendly thereby directly hurting your search engine rankings.

• Embrace digital media

Get out there on social media like Facebook and create a ‘community’ for your activity business. Offer loyalty discounts or referral promotions to get the word out there.

• Last minute deals

Many bleisure travellers do not book their tours in advance but would rather figure out their activities in the free time available. Offering last minute deals can do wonders in attracting this market for your business.

Finally, expand your distribution network by collaborating with OTAs and the local accommodation channel is the cherry on top.

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